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Gome retails together to send more than 500 million consumer spree

07/06/2020 0 Comment

Gome retails together to send more than 500 million consumer spree
On March 27, Gome Retail and Pinduoduo jointly announced that they will launch the “Super Brand Day” from March 31 to April 1.The two sides decided to jointly promote “onion-type subsidies” with 100 brands, that is, the first tier of co-branded companies to make a profit; the second tier uses Gome’s supply chain advantages to reduce commodity prices;Save 1,000 yuan.  The super brand released this time will produce a $ 500 million consumer spree in the first phase of the two parties. The two parties have joined together brands including Haier, Huawei, Midea, Gree, Sony, Dell, Lenovo and other brands, covering household appliances, computer offices, digital 3C, etc.More than 6000 selected products in each category.As of March 31st, the live broadcast was launched in the official flagship store of Pinduoduo Gome, and the order will be reduced by 1,000 yuan under the coupon in the live broadcast room.  At present, the state and local governments have successively issued several methods and measures to promote consumption and boost the economy.Wang Bo, vice president of Gome Retail, said that Gome will continue to open supply chain and logistics services for large and medium parts to Pinduoduo.The largest scale, it provides high-quality, low-price products for Pinduoduo’s nearly 6 billion users; reorganization, synchronization of delivery and shipment through Gome’s large and medium-sized logistics, and post-service integration solutions.  As early as 2018, the official flagship store of Gome has settled in Pinduoduo.Basically covers the internal household appliances including color TVs, washing machines, refrigerators, air conditioners, small appliances, 3C categories.The two sides have been working together for more than one year. This time, the merged retail enterprise and the “Super Brand Day” are the first for the first time, and they have launched a high-profile “onion-type subsidy.”  It is said that Pinduoduo’s 2019 financial report shows that in terms of product supplements, Pinduoduo’s 2019 sales and marketing fees are 271.7 ppm, in Q3 and Q4 alone, the platform sales and marketing expenses reached 161.800 million US dollars, the actual subsidy cost of “10 billion subsidies” exceeds 10 billion US dollars.Reporter Chen Weicheng editor Sun Yong proofreading He Yan

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