Net profit increased by 20% in 2019, and the share of the internal and external markets of Longshan Province in ancient Yue shuffled

05/06/2020 0 Comment

Sauna Night News (training reporter Xue Chen), a well-known rice wine company Gu Yue Longshan who has been working on the market outside Zhejiang Province, finally ushered in a round of continuous growth in the market outside the province in 2019, but correspondingly, it is within Zhejiang Province.The market is shrinking.According to the 2019 annual report released by Longshan of ancient Yue on April 17, the out-of-provincial market has become the main force driving the growth of the company’s revenue and net profit in 2019, while the market in Zhejiang Province has shifted in magnitude.According to the announcement, Gu Yue Longshan achieved operating income in 2019.600 million yuan, an increase of 2 from the same period last year.47%, realized profit budget 2.800 million, an increase of 21 from the same period last year.38%.Among them, the net profit attributable to the owner of the parent company.1 ppm, an increase of 21 from the same period last year.85%.Obviously, the market outside Zhejiang Province has become the main force driving the annual sales growth of Guyue Longshan.Specifically, the sales revenue in Shanghai in 2019 is 4.2.1 billion, up from 3 in 2018.7.9 billion US dollars increased by more than 40 million yuan; the weak market for rice wine listed by Gu Yue Longshan as “other regions” also achieved sales revenue of 5 in 2019.2.3 billion yuan, compared with 4 in 2018.035 trillion real increase nearly 1%.200 million yuan.The main accounting data of Guyue Longshan in 2019, but Zhejiang Province, which is the home of Guyue Longshan, showed a deviation of the offset. In 2019, Zhejiang Province5.Sales revenue of 7.9 billion yuan, compared with 6 in 2018.The sales revenue of 8.9 billion yuan shrank by more than 100 million yuan.This is also evident from the number of dealers.At the end of 2019, the sales volume of ancient Yuelong Mountain in Zhejiang Province was 666, replacing 708 at the end of 2018.The shrinking of the market in Zhejiang Province has brought about a reshuffle of the sales proportion of various regions of Guyue Longshan.Sales in Shanghai, Zhejiang, Jiangsu, and other regions accounted for 22% from 2018.52%, 40.96%, 9.81%, 23.98%, change to 24 in 2019.33%, 33.44%, 9.46%, 30.twenty four%.However, there is a view that this change does not mean that Gu Yuelongshan’s strategy for extra-provincial markets has been successful, because the increase in the proportion of non-provincial markets is the result of the shrinking market in Zhejiang Province.In fact, Gu Yue Longshan also said in a public report that the main consumption areas of rice wine are still concentrated in traditional regions such as Jiangsu, Zhejiang and Shanghai, and the nationalization process of rice wine is still slow and needs further breakthroughs.It is reported that Guyue Longshan plans to strive for a 5% increase in alcohol sales and a 5% increase in profits in 2020.This growth rate is expected to exceed expectations. Gu Yue Longshan said that due to the small audience of rice wine and the limitations of the market, it has always been difficult to match liquor, beer, wine and other categories in the entire wine industry market.The contribution of economic growth has increased significantly, and competition will further intensify.Sauna Night Net Trainee reporter Xue Chen Pictures Shanghai Stock Exchange website screenshot editor Xu Jingjing proofreading Liu Baoqing

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